Nike TechPack Flyknit
Nike Techpack Flyknit. Films and imagery for the new Nike range.
Working direct with Nike in Portland, More and More created film and stills imagery for the Spring / Summer TechPack collection. Along with a Flyknit re-make of the AF1 this collection marks the first appearance of Flyknit technology used in apparel. Based on the idea of ‘Lightweight Breathability’ the product appears weightless and ethereal, providing extreme comfort and free range of movement for the wearer. A total of 4 films were created to be used online, in app and instore. Alongside the video content, More and More directed the stills campaign for the full collection.